Last week Jay-Z and GQ Magazine hosted the official launch party of the Artful Dodger clothing collection. For those who remember, Jay-Z bought the clothing brand last year for $15 million and was set on giving the brand a much needed face-lift. While introducing the collection at New York’s Chelsea Art Museum, Jay claimed that his Artful Dodger line is “the alternative to everything that currently exists in the marketplace.”
Take a look at the pics from the show for the new Artful Dodger collection designed by Jay-Z’s team. The current collection (before Jay-Z) is still available at the Artful Dodger website. Expect a complete redesign of the website in the coming months that will include this new collection labeled as sophisticated streetwear.
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