I bumped into a very interesting article about people utilizing Twitter to bring awareness to album releases. This may not seem like a secret to you, but Twitter can be utilizes immensely if done correctly. Check out this article from Techcrunch...
On a panel at the 140 Characters Conference yesterday, Xavier Jernigan (@xjernigan, the director of digital marketing at Universal Motown Republic, described how Twitter help put one of his new artists, Asher Roth (@asherroth), on the map. Roth released his first album, Asleep In the Bread Aisle, on iTunes on April 20, a Monday. The night before he Tweeted out to his followers (he currently has 69,566) that the album would be on iTunes. And then he Tweeted out a short link which opened up to the album page in iTunes. With no other marketing, the album rose to become the No. 1 digital album for the week. Since then, it has sold about 100,000 copies. Update: As people point out in comments, Roth’s own team did a lot of groundwork before the album hit. Nevertheless, Twitter did play an important role in turning that early interest into iTunes sales. Read more
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