How many people wonder why, whenever you type in a URL in Twitter it comes up as bit.ly in the URL? Well this may be old news to some, but Twitter uses different variables to track URLs. Every URL you put up is attempting to be tracked by twitter. Although they have not quite figured out a way to come up with a 100 percent accurate way to track it.
Check out an article I stumbled upon on techcrunch (Get Your Twitter Knowledge up people)
Whether this was just a test or a preview of what’s to come, it suggests that Twitter wants to track all the links people click on the site, which is something you’d think it was doing already. The way that Twitter was doing the redirects was a bit clumsy. You actually ended up being redirected twice. First by the original URL shortener like bit.ly or ow.ly, and then by Twitter itself. While it only seemed to be happening on Twitter.com itself, the redirects worked for any short link including bit.ly, Tinyurl, ow.ly, and so on.
Why would Twitter be tracking links all of a sudden? It’s all about the passed links. First of all, those links are a treasure trove of data. By seeing which links get shared and clicked on the most, Twitter can tell where it is sending the most traffic, who is sending the most traffic, the most popular tweets, the most influential users, and more. All of this data would come in handy for Twitter’s planned analytics service it wants to roll out to business customers.
They can do a whole lot more too. First of all, they won’t be relying so much on bit.ly for click data on short links, even though bit.ly remains the default URL shortener on Twitter, and thus the biggest one, for now. With it’s own data, Twitter can move into bit.ly’s backyard and start showing the most popular links and what is being shared right across Twitter. In addition to ternding topics, it coudl also show trending links. More
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