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Apex (Also known as "Apex The Ringtone Guru") is the CEO & Founder of The Industry's Alternative. Apex started out his Music Industry voyage In College at St. John's University for an organization that brought the music industry elite on campus for performances. Upon graduation Apex moved on to work for Thumbplay.com which is now the #1 ringtone company in the Country and executed Ringtone Deals for Artist Like Jay-Z, Maroon 5, Kenny Chesney, Skyzoo. After Leaving Thumbplay, Apex Launched The Industry's Alternative to bridge the gap between the unsigned elite with the top online publications on the net. Read more here. Apex Also Runs a Showcase Franchise that throws Huge Music Industry Events in NJ/NYC. Apex is a true Virtuoso in the music industry.